Hidden Player is the go-to partner for game businesses operating between China and the global market.
Whether you are an international game developer or publisher looking at China, or a Chinese gaming company set to make its mark in the West - we find the best solution for your project.
Above all, our ambition is to become your extended team and commit to your game or product as if it were our own.
Bridging China's gaming industry and the West demands in-depth know-how, connections, and the mutual trust and relationships to work with partners on both sides. We've spent 10+ years building exactly that - across platforms, channels, and games of all sizes, at every stage of their lifecycle.
We are a small team by design, spread across Europe and China, with backgrounds at LEGO, Blizzard, CD PROJEKT RED, and GOG.com.
Transparency and accountability sit at the core of how we work: recommendations we stand by, and no hidden margins.
We help international studios navigate China, and support Chinese studios, platforms & publishers heading West. Whatever the request is - we take it from there, with hands-on execution ourselves or by finding you the right local partner, one we'd vouch for.